Nottinghamshire have agreed a multi-year deal with the world’s largest cricket NFT platform, FanCraze, bringing Trent Bridge into the 'metaverse'.
For the first time, supporters will be able collect moments and player cards of their favourite Outlaws, trade with fellow collectors, play cricket strategy games, and unlock unique real-world experiences.
“Ultimately, sport is about moments - those breathtaking feats on the field that stop you in your tracks, and the players who provide those unforgettable memories,” said Trent Bridge Commercial Director Micheal Temple.
“We've had more than our fair share of moments and star players over the years, and by joining with FanCraze we can now celebrate them in a modern manner.
“We're excited to be offering cricket-lovers the opportunity to own souvenirs of their favourite slices of sporting history, and the heroes who make them happen.”
The Green and Golds join 11 other English county clubs as the latest additions to FanCraze’s portfolio of partners, which include the International Cricket Council and a host of franchise tournaments, clubs and players.
“We are proud to partner with Nottinghamshire along with other legendary clubs across the English county ecosystem,” said Anshum Bhambri, CEO of FanCraze.
“We are excited to build a new paradigm of engagement between these storied institutions and their fans by leveraging digital assets, gamification, and money-can’t-buy experiences.”