Stuart Broad announced his retirement in a way entirely befitting the way he played his cricket.
One of the greatest showmen of the modern sporting age, there was never any danger that he'd go quietly.
Broad's breaking of the news drew the kind of astonished gasps usually reserved for his feats with the ball, setting keyboards and broadcasters into motion as swiftly as that eight-wicket Ashes burst in 2015.
In the coming days, there will be tributes that focus on the sheer statistical weight of the seamer's greatness.
602 Test wickets... so far. Second only to James Anderson among pace bowlers, and fifth in the all-time record books.
Four Ashes series victories - a tally placing him firmly in the pantheon of the rivalry he relished the most.
Two Test hat-tricks - as many as any other bowler in the history of the game has managed.
One global title with England - his nation's first ever, in the 2010 World T20.
But, more than almost any other cricketer, Broad's impact is perhaps best measured in moments.
On the world stage, that means memories of his 8/15 against Australia at Trent Bridge - a day which began with an anti-climactic spell of drizzle and continued with Broad snaring his 300th Test victim.
(300 wickets - more than a career's worth, and more than almost any Englishman had ever mustered. Broad will conclude his career, though, with more than twice that number.)
And on that historic August morning in Nottingham, it felt like each and every delivery from the Pavilion end would bring another scalp.
This was vintage Broad - legs pumping, orchestrating the crowd, in the midst of one of those spells. It was so accomplished, so stunning, that the only logical reaction was to laugh.
Indeed, at every turn Broad's brilliance has been tinged with humour.
The celebrappeal as he trapped another batter lbw; the repeat-until-funny mastery he obtained over David Warner, dismissing him no fewer than 17 times in Tests; the 'invention' of the outswinger and switching of the bails to unsettle Steve Smith and Marnus Labuschagne this summer.
Broad has been box office for his country - but he has been invaluable to his county too.
His appearances for Nottinghamshire have, of course, been limited as his career at the highest level has continued. But it was notable that he spoke of his pride in wearing the Notts badge before moving on to talk of his international honours when announcing his decision to retire.
There have been wickets in a winning cause in 2013 and 2017 One-Day Finals. A first career eight-wicket haul against Warwickshire in the title-winning summer of 2010.
But perhaps Broad's commitment was best summed up by a brutal spell in the spring of 2021.
Again, Warwickshire were the opponents, chasing 333 on the final day of a County Championship clash.
In the behind-closed-doors early weeks of the season, Trent Bridge was far from the intimidating cauldron Broad would know from his Ashes battles.
But still he ran in with rare intensity, dishing out chin music, pace and piercing stares as Notts attempted to end a three-year long winless run with the red ball.
The Bears would prevail on this occasion, but there was something in the example Broad set that seemed to resonate.
Two weeks later, he would be at the heart of the action and a close confidant in every off-field decision as Notts at last tasted success in First-Class cricket.
Notts would go on to claim the most points of any side in the top division of the 2021 County Championship - a feat which was not, in an unusually-structured season, enough to secure the title.
But the resurgence was just one example of how Broad's skill, leadership and street smarts could trigger a long-term impact for his side.
Nottinghamshire, and England, will miss him.