Cricketing stars, including Trent Rockets’ Joe Root, will be immortalised in the form of LEGO ahead of the inaugural edition of The Hundred.
The new partnership, alongside Sky, will include a video where LEGO Minifigures of Andrew Flintoff, Ebony Rainford-Brent and a host of stars from The Hundred including Ben Stokes, Heather Knight, Moeen Ali and Kate Cross will highlight the fun, action-packed nature of the new competition while introducing fans to the new rules and format.
“This partnership with Sky, the LEGO Group and The Hundred is so cool,” said Ebony Rainford-Brent.
“We want to help even more kids fall in love with our great game, and working with a partner like the LEGO Group is a fantastic way to do just that.
“The video gives a first glimpse into how much fun every game of The Hundred will be on Sky Sports and I can’t wait to see what the teams themselves manage to create and build during the competition.”
London Spirit captain Heather Knight added: “Who wouldn't be excited to see a LEGO Minifigure of themselves coming to life!
“Everyone remembers playing with LEGO bricks as a kid so it's pretty cool to see it link up with cricket.
“I can’t wait to get out on the pitch for The Hundred this summer and this partnership makes it even more exciting.”
During The Hundred, the players themselves will be challenged to put their LEGO building skills to the test with the help of the content creators embedded in each Hundred team.
The content creators are part of The Hundred Rising programme designed to uncover and support young talented professionals.
Sky will distribute the content created by the partnership across its channels, including Sky Kids where the partnership with LEGO and The Hundred will play a crucial role in engaging a younger audience during the competition this summer.
For more information on The Hundred, or to secure your tickets, click here.