The Hundred has announced an official partnership with Unilever ahead of the competition’s launch next summer.
The three-year deal will see cricket’s newest competition team up with the company’s Sure and Lifebuoy brands, who will support a campaign based around The Hundred’s key mission of opening cricket up to the whole family.
The partnership will help ensure all venues are safe and hygienic, through the supply of Lifebuoy products. The brand will also provide hand hygiene guidance for players, staff and supporters attending matches, as part of their commitment to improve the habits of communities around the world that has already reached over 1 billion people.
Sure will be utilising the partnership to continue inspiring people to move more at a time when physical and mental wellbeing plays a vital part in daily life.
Sure and Lifebuoy branding will feature on LEDs at stadiums during The Hundred matches, while also obtaining a rights package of Sky TV advertising, player access and digital rights.
The Hundred will be played at the height of summer and feature eight city-based teams from Nottingham, Manchester, Leeds, Birmingham, Cardiff, Southampton and two in London. It will be screened live by Sky and the BBC.
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It’s our great pleasure to declare that membership of Nottinghamshire County Cricket Club for 2021 is well-and-truly on sale now, with top ticketing priority for our splendid international summer going to those who join our club.
