The ECB and Vitality have announced an extension of their existing partnership.
As part of the newly-extended multi-year partnership, Vitality will remain Official Title Partner of men’s and women’s Vitality IT20 cricket and the Vitality Blast competition. Vitality will also continue as Official Title Partner for key men’s and women’s grassroots T20 tournaments - supporting the game from the grassroots to international level.
Through this partnership, Vitality resumes its role as Official Wellness Partner for The Hundred and Title Partner for the Vitality Wildcard - the pick to decide the final spots in each of the eight men’s Hundred squads, ahead of the competition launching in 2021.
Vitality will also remain an Official Wellness Partner for men’s and women’s Test cricket.
The ECB and Vitality have enjoyed a long-standing relationship since 2013, and through the extension of this partnership, Vitality is signalling its continued commitment to the game and further bringing to life its core purpose – to make people healthier and to enhance and protect their lives – by inspiring fans and the wider community to get active and live healthy lifestyles.
“Vitality has become synonymous with T20 cricket and we are thrilled to jointly commit to a long-term extension of our partnership,” said Tony Singh, ECB Chief Commercial Officer.
“They have been a long-standing supporter of both men’s and women’s cricket, championing the grassroots, domestic and elite game. That commitment now goes even further with their support of The Hundred and together we can introduce more people to our great sport and help them lead active, healthy lives.”
The extended partnership includes full competition naming rights for IT20, domestic and grassroots T20 competitions, in-ground advertising and hospitality rights, digital branding and activation as well as access to England, Vitality Blast and Hundred players to create cricket related content to appeal to existing and new cricket fans.
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It’s our great pleasure to declare that membership of Nottinghamshire County Cricket Club for 2021 is well-and-truly on sale now, with top ticketing priority for our splendid international summer going to those who join our club.
