The Blaze have partnered with 6EZ Group to deliver a Female Athlete Health and Performance Programme to the UK’s new home of elite women’s cricket in the East Midlands.
The partnership provides The Trent Bridge-based outfit with access to innovative sports performance brands IcenI and Zena.
Iceni was first created by Francesca Hansen and former international netball player, Vanessa Smith, and is the only sports performance period wear brand in the market.
The inception of Iceni was first driven by the fact that many females experience a desire not to train while on their period.
Further research led Francesca and Vanessa to developing safe, reusable period wear that is tailor-made for sport and is both environmentally and economically sustainable.
Zena was founded in Australia by Donna and Brad Johnson following their concerns for the lack of protection available to young women participating in contact sport.
The lightweight vests provide extra breast and rib protection for women participating in sports and are already used to great success across a multitude of sports.
“We are thrilled to be partnering with 6EZ Group to deliver this programme,” The Blaze's Team Operations Manager, Sally Clarke, said.
“It’s really important that our players feel able to train with confidence, and have no barriers to playing the game. Ultimately, we want individuals to bring the best versions of themselves, every day, and this partnership will enable that to happen.
“Both Iceni and Zena are brands which put athletes at the heart of their business, and we are aligned in that respect. We are really proud to be enabling these developments in our game.”