Nottinghamshire took home three accolades at the annual Business of Cricket Awards (BOCAs) which was staged at the Ageas Bowl on Thursday night.
The club won The Warmest Welcome Award for the second successive year while also taking home The Inclusivity Award and Blast It Communications Campaign Award.
Warmest Welcome Award
Decided via a customer survey submitted to every ticket buyer across all women’s and men’s formats of the game.
The Inclusivity Award
Awarded in recognition of the club’s extensive work in the local community, with Nottinghamshire’s submission majoring on the opening of Haydn Road Cricket Club, a revitalised cricket facility based in Basford.
Blast It Communications Campaign
Recognition for the club’s marketing campaign for the 2019 Vitality Blast.
The average group stage attendance having topped 12,000 for the first time, while the judges commented upon the “amazing behind-the-scenes access” provided by the club’s documentary, ‘All In’.
ECB Chief Executive Officer Tom Harrison was in attendance at the awards, which were hosted by BBC presenter Mark Chapman, as the county network joined together to celebrate outstanding and innovative business practice to grow cricket following a memorable year for the game both on and off the field.
This year marks the start of the ECB’s new five-year strategy, Inspiring Generations, as the whole game comes together to reach new audiences while continuing to serve cricket’s loyal fans.
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