2021 ANNUAL REPORT

NOTTINGHAMSHIRE COUNTY CRICKET CLUB 2021 ANNUAL REPORT & ACCOUNTS 18 misinformation which is so easily found online. School holiday programmes returned once the country began to open up again, with trips serving as both motivation and reward. VIP PE, a scheme in which high profile local sportspeople take part in activities, proved popular too – with former Nottingham Forest and Celtic defender KelvinWilson’s tales of shackling Lionel Messi in the Champions League captivating participants. TheTrust’s provision out of term time continued to expand with the establishment of its first major inner-city initiative, the Holiday Activity Fund. Following Marcus Rashford’s well-publicised success in securing funds to support young people, this council-backed scheme combined education on how to live a healthy lifestyle with trips out, and was almost immediately doubled in size due to overwhelming demand. Much of the educational provision delivered by the Holiday Activity Fund took the well-established Healthy Hearts programme as its inspiration.This scheme, teaching the basics of health and wellbeing to primary school children, was deliv- ered to over 30 schools in 2021, with first aid training also included. Budding entrepreneurs continued to be well served by theYouNG project, with face-to-face mentoring from ambassadors helping those between the ages of 13 and 21 to realise their vision for a product or business.That some were able to record three-figure profits at markets across Ruddington, West Bridgford and Cotgrave was testament to their ingenuity. Priceless hands-on experience was provided by a trip to the Broadmarsh site in the city centre, whilst networking events atTrent Bridge brought these talented youngsters into the same rooms as businesses with the power to shape their future careers. The focus of the Ready4Work programme, meanwhile, is on securing lasting employment for young people. As befits a scheme with long-term aims, jobseekers receive support over an extended period – from discussions to understand the barriers preventing them from securing work, to assistance with CV writing and financial help with travel and clothing.This support continues in earnest during an individual’s first few months in employment, helping them to retain their foothold in the world of work. Elsewhere, theTrust’s flagship scheme for individuals with dementia continues to flourish. As soon as Forget Me Notts was able to resume, the importance of social interaction for service users – both those living with dementia and the people who care for them – was plain. Initially established as a monthly event, the initiative now operates weekly, with sports sessions and a reminiscence café catering for people with differing needs. The introduction of activities with “BUDDING ENTREPRENEURS CONTINUED TO BE WELL SERVED BY THE YOUNG PROJECT, WITH FACE-TO-FACE MENTORING FROM AMBASSADORS HELPING THOSE BETWEEN THE AGES OF 13 AND 21 TO REALISE THEIR VISION FOR A PRODUCT OR BUSINESS.” Tim Eatherington